Traction Sound has entered its SDS Range of speakers for a 2011 PLASA Innovation Award. The Awards ceremony will take place at 6pm on Monday 12th September at the PLASA 2011 Show – the international trade show for event, installation and entertainment technology. The range of installation and portable PA speakers features Traction Sound’s SDS Horn technology. Technical Specialist Andy Pardoe explains: “The SDS Horn is a high frequency device utilising multiple high-powered soft dome tweeters arrayed in a line. This eliminates the use of industry standard compression drivers, providing a higher quality alternative.”
Jonny Goodwillie, Sales Director at Traction Sound continues: “We decided to enter the Innovation Awards following a very positive response to the SDS Range launch at PLASA Focus in Leeds earlier this year. The range is designed to deliver accurate sound reproduction at high SPL with absolutely no distortion. We believe our entry into the Awards will present an opportunity to share our passion for great sound and demonstrate that there is still some headroom when it comes to loudspeaker development and design.”
In addition Traction Sound’s full range of speaker cabinets will be available to view at the company’s sub-distributor’s stand (1-E10) – AC Entertainment Technologies (AC ET). Interested engineers, venue techs and hire shops are warmly invited to drop by, ramp up the volume and listen to the difference. Representatives from Traction Sound and AC ET will be on hand to talk you through the new technology and answer any questions you might have.
“What ensures these new loudspeakers stand apart is that they do away with the need for a compression driver and the inherent distortion so often associated with that,” explains Pardoe. “In addition we have put a lot of work into voicing, DSP and crossovers to get the best sound from the components we use. This has been fine tuned with both portable and installation versions of the cabinets available.”
“In the design of our latest loudspeakers we wanted to make life easy for everyone who uses the product.” elaborates design engineer Billy Wood. “This means that our installation loudspeakers are compatible with Powerdrive brackets and features M10 flying points with a full range of flying hardware. For the portable loudspeaker range this means they incorporate large ergonomic handles which help stabilize the cabinet when used as stage wedges.”
The PLASA Show will take place at Earls Court in Halls 1 and 2 from 11th – 14th September. Judging for the Innovation Awards will happen throughout Sunday 11th and Monday 12th September and the Award presentations will be made on the evening of Monday 12th in Earls Court Hall 1 Central Bar.
